J&J / Invision, a leading commercial carpet manufacturer based in Dalton, GA, today announced it has selected Atlanta marketing agency Fletcher Martin to oversee the creation and launch of a new strategic business and marketing plan for its J&J Commercial and Invision Carpet Systems brands of commercial carpets. 

Fletcher Martin will be providing corporate growth strategies for the J&J Commercial and Invision Carpet Systems family of products and will be implementing a full-scale internal and external marketing and communications plan to include advertising, public relations, employee communications, website development and sales presentations. 

“This is an exciting time for our company,” said David Jolly, president and COO of J&J / Invision.  “Building on 50 successful years in the business, we are constantly looking for ways to innovate and better serve our customers.  Sometimes that means looking at our business in a completely new light and taking personal and professional stock of where we are and where we want to go.  Fletcher Martin captivated us with their depth of analysis and strategic thinking.”

“J&J / Invision is an ideal client for our agency’s way of doing business,” said Andy Fletcher, president of Fletcher Martin.  “They are not just looking for a new ad campaign to support the status quo.  We are going to provide an insightful plan to drive their business.  We look forward to working with their associates, company leadership and business partners to continue to grow their business to its fullest potential.”

Founded in 1957, J&J / Invision is a family-owned and operated commercial carpet manufacturer producing carpet under the brands J&J Commercial and Invision Carpet Systems.  The company is committed to providing the most innovative broadloom and modular carpet tile products available in the commercial flooring market to corporate interiors, healthcare, retail, educational and institutional facilities.  One of the largest privately held mills in the industry, J&J / Invision offers a broad range of carpet styles designed to satisfy the most discriminating eye, engineered to withstand the most demanding environments and priced to please any budget.  For more information, visit www.jjcommercial.com and www.invisioncarpet.com.

Fletcher Martin is an integrated marketing communications agency owned by the executive management of the agency and MDC Partners, Inc., one of the world’s leading marketing communications firms.  Founded in 1979, Fletcher Martin helps clients disrupt their category or industry by providing insights and context to drive and change business.  This disruptive change is led by the agency’s unique specialty consulting capability and is executed through advertising, interactive, direct marketing and public relations services.  Fletcher Martin’s clients include Arby’s, BioLab Inc., Carvel Ice Cream, Key&Keys U.S., Knology, University of Florida and Robinson College of Business at Georgia State University.   For more information, visit www.fletchermartin.com.